Outreach · InMail
LinkedIn InMail Generator
Write InMail subject lines and messages that are worth your credits — for job inquiries, sales, recruiting, networking, partnerships, expert advice, and speaker invites. Fits LinkedIn's limits, never invents proof. Free, no login required.
- 7 Purposes
- 3 Subject Lines
- 200 / 1,900 Limits
- Why-Them Builder
- No Invented Proof
- Autosave
InMail Generator
Subject lines and messages for people you're not connected to — honest, short, worth your credit
Results, customers, and numbers only appear if you type them — we never invent proof.
What's New in the InMail Generator (2026 Upgrade)
3 subject lines each time
Each scored for length, specificity, and hype.
No invented proof
Results and numbers only from what you type — no fake claims.
“Why them?” builder
Post, talk, event, mutual connection, school, group, or company.
New: speaker invites
Invite people to your event, webinar, or podcast.
Your time ask
Set the call length — “a 15-minute call” is written for you.
Subject + body checks
Real LinkedIn limits: 200-character subject, 1,900-character body.
Edit with live checks
Change any body and watch the count and score update.
Saved InMails
Keep your best — synced when you sign in.
Autosave + My Profile
Your inputs stay, and your details fill in from My Profile.
LinkedIn InMail by the Numbers
- Characters in an InMail subject
- 200
- Characters in an InMail body
- 1,900
- Days for a reply to return your credit
- 90
- InMail purposes
- 7
- Tones: professional, friendly, direct
- 3
- Subject lines per generation
- 3
- Ask per InMail
- 1
- Invented results or customers
- 0
Limits from LinkedIn Help (Sales Navigator, Recruiter); credit returns from the InMail FAQ.
How to Use the InMail Generator
- 01
Choose purpose & tone
Pick from 7 purposes — Job Inquiry, Sales Outreach, Recruiting, Networking, Partnership, Expert Advice, or Speaker / Podcast Invite — and a tone.
- 02
Add who, why them, and the details
Enter their name, role, and company, pick how you know of them, then add the role, problem, idea, or question. Add real proof only if you have it.
- 03
Pick a subject, edit & copy
Get three subject lines and two scored bodies. Edit with live limits, save favourites, and copy the subject and body together.
What Is LinkedIn InMail? InMail vs Regular Messages
InMail (Premium)
- Reach people you're not connected to
- Has a subject line (up to 200 characters)
- Body up to 1,900 characters
- Uses a monthly credit allowance — varies by plan
- Credit returned when they respond within 90 days
- Can't send another until they reply
Regular messages
- Only to your connections (1st-degree)
- No subject line
- Free — no credits
- Ongoing conversation in your main inbox
- To reach someone new for free: connection request with a note (200 free / 300 Premium characters)
The 7 InMail Purposes Explained
Job Inquiry
Reaching out about roles when you're not connected. Ideal for hiring managers and team leads at target companies.
Tip: Mention a specific role or team, not just “opportunities”
Sales Outreach
Starting a conversation with a decision-maker. Lead with their problem and a question — not a product demo request.
Tip: Ask whether it's a priority; promise not to chase if not
Recruiting
Reaching passive candidates who aren't actively looking. The best recruiting InMails feel personal and share key details up front.
Tip: Name the role and share the salary range if you can
Networking
Building genuine professional relationships. No pitch — just a specific reason and a small ask.
Tip: Reference their content or career path specifically
Partnership
Proposing a collaboration, co-creation, or strategic partnership. Show clear mutual benefit.
Tip: Say what they get, then what you need
Expert Advice
Requesting insight from an expert. People are more likely to help when the question is specific and small.
Tip: Ask one clear question — offer message or call
Speaker / Podcast Invite
Inviting someone to speak, join a panel, or guest on your show. Give the format and date up front.
Tip: Include the date, format, and audience if you know it
The Anatomy of an InMail That Gets Read
| Part | What to write |
|---|---|
| Subject | Specific: role, topic, or idea |
| Greeting | Their first name |
| Why them | One sentence — post, talk, event, mutual connection |
| Why you | Who you are, in one line |
| The point | Role, problem, idea, or question + real proof if you have it |
| One ask | Small and specific, e.g. a 15-minute call |
| Easy out | “Completely understand if now isn't a good time.” |
InMail Best Practices
Make the Subject Specific
Most people decide from the subject line whether to open. Name the role, topic, or idea — “Question about your ML work at Spotify” beats “Exciting opportunity”.
Use Your Credits Wisely
InMail credits are limited. Use InMail when a connection request won't do — and personalize every one.
Lead with Relevance, Not Your Resume
Don't open with who you are. Open with why you're writing to them specifically — a post, talk, mutual connection, or their company's work.
Keep the Body Short
You have up to 1,900 characters, but most good InMails use far fewer. Say enough to earn a reply and save the details for the conversation.
Ask for One Small Thing
“Would you be open to a 15-minute call?” is easier to say yes to than “Can we schedule a meeting to discuss…”. Make the ask small and specific.
Never Invent Proof
Only mention results, customers, or numbers you can back up. One true example beats three vague claims.
Make It Easy to Say No
“If it's not a priority, I won't follow up” lowers pressure and often gets a reply either way — which also returns your credit.
Check Their Profile First
Make sure you're writing to the right person, in the right role, at the right company. Then reference something real.
InMail Subject Line Examples That Get Opened
“Exciting opportunity for you!”
“Question about your ML work at Spotify”
Specific + curiosity vs generic and salesy
“I'd love to connect with you”
“Your talk on pricing for small SaaS teams”
Content reference vs hollow request
“Are you open to new opportunities?”
“Staff Engineer role — matches your Kubernetes work”
Specific role + specific skill match vs vague
“Partnership proposal”
“Idea: your API + our onboarding guide”
Concrete idea vs generic corporate-speak
A Simple InMail Template You Can Copy
Subject: Question about [role or topic]
Hi [Name], I read your post on [topic] — your point about [detail] stuck with me. I'm a [your role] at [your company]. I'm [what you want: exploring the role / working on the problem / hoping to learn about X]. Would you be open to a 15-minute call in the next couple of weeks? Completely understand if now isn't a good time. Best, [Your name]
Or let the generator fill it in for you — scroll up to start.
InMail Generator vs Message Generator: When to Use Each
InMail Generator (This Tool)
- You're reaching someone you're NOT connected with
- You need a subject line (InMail-specific)
- You're using Premium, Sales Navigator, or Recruiter credits
- You need sales, recruiting, or cold outreach templates
- Best for: important cold outreach to non-connections
Message Generator
- You're messaging an existing connection
- No subject line needed
- Follow-ups, thank-yous, referral asks
- No credit cost — free messages
- Best for: warm outreach to your connections
6 InMail Mistakes That Waste Credits
“Exciting opportunity!” subject
Name the role, topic, or idea.
Opening with your bio
Open with why them.
Using all 1,900 characters
Short and specific gets read.
A demo request in the first InMail
Ask whether the problem is a priority.
Made-up results or social proof
Only real proof — or none.
Three asks at once
One small ask.
Who Should Use the InMail Generator?
Job seekers
Reach hiring managers directly.
Recruiters
Passive candidates, honest details.
Sales & business development
Start conversations, not pitches.
Founders
Partnerships and advisors.
Event & podcast hosts
Invite speakers and guests.
Learners
Ask experts one good question.
Tutorials & Guides
Pro Tips
Try a connection request first
It's free — save InMail for when it really matters.
Look for Open Profile
Some Premium members accept messages without using your credits.
Write the subject last
Once the body is clear, the best subject is usually obvious.
Track every InMail
Note who, when, and the subject — so you learn what works.
Frequently Asked Questions
What is LinkedIn InMail?
InMail is LinkedIn's paid messaging feature that lets you message people you're not connected to. It comes with LinkedIn Premium, Sales Navigator, and Recruiter plans, and uses a monthly allowance of InMail credits. Free accounts can only message their connections.
How many InMail credits do I get?
It depends on your plan, and LinkedIn changes the numbers over time. Check your current balance in your LinkedIn messaging settings or your subscription page — that's always the accurate number.
Do I get my InMail credit back?
According to LinkedIn's InMail FAQ, you get the credit back when the recipient responds within 90 days. A good subject line and a short, specific message give you the best chance.
What are the character limits for InMail?
LinkedIn Help (Sales Navigator and Recruiter) lists up to 200 characters for the subject and up to 1,900 characters for the message body. The generator shows both limits live while you edit.
What's a good InMail response rate?
LinkedIn doesn't publish one figure that applies to everyone — it varies by industry, role, and how targeted the message is. What reliably helps: a specific subject, a clear reason for writing to that person, a short body, and one easy ask.
How does the scoring work?
Each InMail is checked on the subject (within 200 characters, short enough to scan, specific, no hype) and the body (within 1,900 characters, uses their name, a specific reason, no filler or flattery, a clear ask, 40–200 words, and no unfilled [placeholders]).
Is this tool free?
Yes — completely free with no login required. Generate unlimited InMails across 7 purposes and 3 tones, with subject line options, editing, and saved favourites. You still need a LinkedIn plan with InMail to send them.
What makes a good InMail subject line?
Short and specific: the role, topic, or idea, ideally something tied to them. “Question about the Senior Data Analyst role” beats “Exciting opportunity!”. The generator gives you three subject options with checks.
How long should an InMail be?
Short enough to read in under a minute — roughly 60 to 200 words. You have up to 1,900 characters, but you don't need to use them.
Can I send a follow-up InMail?
Not to the same person until they reply. That's why the first message matters — or connect with them and follow up with a regular message instead.
InMail vs connection request — which should I use?
If you have a reason to connect, a connection request with a note is free and builds a lasting link. Use InMail when you need a longer message, a subject line, or when someone isn't accepting invitations.
Will the tool invent results or customers?
No. Results, customer names, salary ranges, and audience numbers only appear if you type them in the optional proof field. Anything else missing shows as a [placeholder].
What are Open Profile messages?
Some Premium members turn on Open Profile, which lets anyone on LinkedIn message them without using an InMail credit. If you see that option on their profile, you can still use these templates.
Make Every InMail Credit Count
Scroll up, pick a purpose, add one specific reason, and get subject lines and messages that respect their time. It's 100% free.