Career · Interview Prep
Company Research Tool
Research any company from real sources in one place, keep your notes, and turn them into a “Why us?” answer and smart questions for the interviewer. Free, no sign-up.
- Any Company
- 16 Real Sources
- Guided Notebook
- “Why Us?” Answer
- Questions to Ask
- Cheat Sheet
Company Research
Research any company from real sources, keep your notes, and turn them into interview answers
Add a company above. You'll get links to real sources — LinkedIn, the company's own site, news, reviews and filings — and a notebook that turns what you find into interview answers.
What's New in Company Research (2026 Upgrade)
Any company, real sources
Replaced the old 6-company fact sheet with one-click searches of real sources.
16 research links
LinkedIn, website, careers, news, funding, filings, reviews, competitors.
Guided notebook
9 sections with prompts so you know what to look for.
Completion score
See which key questions you can't answer yet.
“Why us?” answer
A draft built only from your notes.
Questions to ask
Personalised with what you found.
Cheat sheet
Copy or download a one-page summary.
Multiple companies
Keep research for every application.
Autosave & sync
Notes stay in your browser and sync when you sign in.
Company Research at a Glance
- Minutes for a first interview
- 15–30
- One-click research sources
- 16
- Notebook sections
- 9
- Key things to know
- 5
- Recent news item to mention
- 1
- Questions to ask them
- 2–3
- Companies you can save
- ∞
- Made-up company facts
- 0
Times and counts are common guidelines, not statistics.
How to Research a Company Before an Interview
- 01
Add the company
Type the company name — add its website and the role for sharper searches.
- 02
Open the sources
Work through the links: LinkedIn, their website and careers page, recent news, reviews and competitors.
- 03
Fill the notebook & practise
Note what you find. The tool turns it into a “Why us?” answer, questions to ask and a cheat sheet.
Where to Find Reliable Company Information
LinkedIn
Company page, employees, open jobs and recent posts — and people you already know there.
Their website
Products, customers, mission, values and the careers page in their own words.
News & reports
Launches, funding, results and leadership changes from the last few months.
Reviews
Employee and customer reviews — look for repeated themes, not one-off rants.
People
Talk to someone who works there. A 15-minute chat beats hours of reading.
Competitors
Who they compete with and how they're different — great for sharp questions.
Company Research Checklist
- 01 · key
What they do
In one or two sentences: what do they sell or make?
- 02 · key
Customers & products
Who are their customers? What are their main products?
- 03 · key
Mission & values
How do they describe their mission or values?
- 04 · key
Recent news
Something from the last few months: launch, funding, results, expansion.
- 05
Culture & how they work
What do employees, the careers page or reviews say about working there?
- 06
Competitors
Who do they compete with, and how are they different?
- 07
The team & people
Who's the hiring manager or team lead? Anyone you know there?
- 08 · key
Why you fit
Which of your skills or experiences match what they need?
- 09
Questions & concerns
Anything you want to find out or are unsure about?
How to Answer “Why Do You Want to Work Here?”
1 · Something specific
Their mission, a product you use, or recent news — proof you did your homework.
2 · Why it matters to you
Connect it to what you care about or want to do more of.
3 · Your fit
One skill or result that matches what they need right now.
Example
“I'm drawn to Monzo because of how you describe your mission — making money work for everyone. I've been following your recent savings launch and I'd like to be part of what comes next. It's also a strong match for me: I've built churn dashboards, and you're hiring to improve retention.”
An illustration — base yours on what you actually found.
Company Research Best Practices
Start with what they do
Be able to explain the business in one sentence — who pays them and for what.
Find one recent thing
A launch, result or piece of news from the last few months shows you're current.
Connect it to the role
Ask yourself why this team exists and what problem the role solves.
Read the job post closely
It tells you what they value right now. Match your examples to it.
Look at the people
Find your likely manager and team on LinkedIn. Note shared connections.
Check reviews for patterns
One bad review is noise; the same comment ten times is a signal.
Prepare your “why us”
Specific company detail + your fit, in about 30–45 seconds.
Bring two smart questions
One about the role, one that shows your research.
6 Company Research Mistakes
Reading only the homepage
Check news, LinkedIn and the careers page too.
Generic “you're a great company”
Name something specific you learned.
Quoting old information
Check the date of what you read.
Trusting a single review
Look for patterns across many.
No questions at the end
Ask about something you researched.
Researching only on the day
Start when you apply; review before the call.
Who Is This For?
Job seekers
Prepare for every interview.
Graduates
Stand out in first interviews.
Career changers
Learn a new industry fast.
Senior candidates
Go deeper on strategy and competitors.
Sales & partnerships
Research prospects before a call.
Freelancers
Understand a client before pitching.
Tutorials & Guides
Pro Tips
Research when you apply
Your notes feed the cover letter too — then review them before the interview.
Message someone there
A short, specific LinkedIn note can get you a 15-minute chat.
Note the date
Record when you found each piece of news so you don't quote something old.
Keep one notebook per company
You'll reuse it in every round.
Ready to practise? Get interview questions for your role.
Frequently Asked Questions
Does this tool show company facts automatically?
No — and that's deliberate. Company facts change constantly and a built-in fact sheet would quickly be wrong. Instead the tool opens the right sources for any company in one click (LinkedIn, their website, news, reviews, filings), and helps you capture what you find.
Which companies can I research?
Any company, anywhere — from start-ups to global corporations, charities and public bodies. The links work for any name.
How long should I spend researching a company?
For a first interview, 15–30 minutes is usually enough to answer “What do you know about us?” and “Why do you want to work here?”. Go deeper for final rounds.
What should I know about a company before an interview?
What they do and for whom, their mission or values, something recent (a launch, funding or news), how they work, who their competitors are, and why you fit what they need.
How do I answer “Why do you want to work here?”
Combine something specific about the company (mission, product or recent news) with how your skills match what they need. The tool drafts this answer from your notes.
What questions should I ask the interviewer?
Ask about success in the first 90 days, the team's challenges, how they work, and next steps — and one question that shows your research, such as how recent news affects the team. The tool suggests questions based on your notes.
Where can I find reliable information about a company?
The company's own website, careers page and press releases; their LinkedIn page and employees; reputable news; investor reports for public companies; and employee reviews (look for patterns, not single reviews).
Can I save research for several companies?
Yes. Add as many companies as you like; each has its own notebook and completion score. Your notes save in your browser and sync to your account if you sign in.
Can I take my research into the interview?
Copy or download a one-page cheat sheet with your notes, your “why us” answer and questions to ask — useful to review right before the call.
Is this tool free?
Yes — completely free, with no sign-up required.
Walk In Knowing the Company
Scroll up, add a company, and research it from real sources — then leave with a “why us” answer and smart questions. Free.