Free LinkedIn About Section Generator

• Pick your hook

  Up to 5 opening lines built from your results, audience, and story — the only part people see before “see more”.

• 3 scored drafts

  Story, Problem → Solution, and Highlights structures — each with its own score so you can pick the strongest.

• Live editor & checklist

  Edit your draft with a live score, 2,600-character counter, and a checklist that updates as you type.

• “See more” preview

  See exactly which part of your About shows on your profile before readers have to click “see more”.

• Honest by design

  Always first person, no buzzwords, no invented numbers — anything we can't know is a [placeholder] you fill in.

• Improve mine

  Paste the About you already have to score it, see what's missing, and rework it in the editor.

• Job-post keywords

  Paste a job description to extract its keywords and see how many your About actually uses.

• Saved drafts & import

  Save up to 10 drafts with scores, synced when signed in — and import your details from the Profile Analyzer.

Maximum characters for your About section

2,600

Of LinkedIn users leave their About section empty

50%+

More profile views with a complete About section

3x

Lines visible before the 'see more' fold

2-3

• Length

  30 pts

  150+ words to pass, 250+ words for full points. Under 2,600 characters.

• Proof with numbers

  20 pts

  At least one result with a number — a %, a $ figure, or “50+ clients”.

• Action verbs

  15 pts

  Verbs like built, led, grew, launched that show what you've actually done.

• First person

  15 pts

  Written as “I…”, not “She is…”. Third person costs points.

• Short paragraphs

  10 pts

  Line breaks between ideas so the About is easy to scan.

• Call to action

  10 pts

  An email, “DM me”, or booking link telling readers what to do next.

Third person, two or more buzzwords, and going over 2,600 characters subtract points. Very short About sections are capped (35 under 40 words, 55 under 80 words) — so a two-line summary can never outscore a real one. 70+ is strong.

• 1. The Hook (First 2-3 Lines)

  The most critical part. Only 2-3 lines show before 'see more.' Use a bold statement, surprising stat, question, or mission to make people click.

• 2. Your Value Proposition

  Explain what you do and who you help. Be specific: 'I help B2B SaaS companies generate qualified leads through content marketing.'

• 3. Key Achievements

  Prove your value with numbers: revenue generated, teams led, projects shipped, growth delivered. 3-5 bullet points with metrics.

• 4. Your Unique Approach

  What makes you different? Your philosophy, methodology, or perspective. This is what separates you from others with similar titles.

• 5. Skills & Keywords

  Naturally include 5-10 industry keywords that recruiters search for. Weave them into your story, don't just list them.

• 6. Call-to-Action

  End with a clear next step: your email, booking link, or invitation to connect. Tell people exactly what to do next.

• The Problem-Solution Formula

  Start with a problem your audience faces, then position yourself as the solution. Works great for consultants, freelancers, and sales professionals.

  'Most B2B companies waste 60% of their marketing budget on channels that don't convert. I fix that. As a growth marketing strategist, I help SaaS companies redirect spend to high-ROI channels...'

• The Story Formula

  Share your professional journey as a narrative. Great for career changers, founders, and anyone with an interesting path.

  'Ten years ago, I was a high school teacher struggling to make ends meet. Today, I run a UX research firm that's helped 50+ tech companies build better products. Here's what happened in between...'

• The Results Formula

  Lead with your most impressive achievements and metrics. Best for experienced professionals and executives.

  '$12M in new revenue. 300% organic traffic growth. 50+ enterprise clients acquired. These are the results I've delivered over 10 years in B2B marketing. Here's how I do it...'

• The Question Formula

  Open with a thought-provoking question that hooks readers. Works across all career levels.

  'What if your LinkedIn profile could generate leads while you sleep? That's exactly what I help my clients achieve. As a LinkedIn growth strategist, I've helped 200+ professionals...'

• The Aspiration Formula

  Perfect for students and early-career professionals. Focus on passion, learning, and goals.

  'I'm a Computer Science student at Stanford who believes AI should be accessible to everyone. Through internships at Google and a research project with 10K+ citations...'

• The Mission Formula

  Lead with your professional mission or purpose. Great for founders, social impact, and thought leaders.

  'I'm on a mission to make financial literacy accessible to every young professional. After 15 years on Wall Street, I realized the biggest barrier to wealth isn't money — it's knowledge...'

1. 01

   Enter Your Details

   Fill in your role, who you help, key skills, achievements, and career goals — or import them from your Profile Analysis.

2. 02

   Choose Your Tone

   Select a Professional, Casual, or Executive tone and how people should reach you.

3. 03

   Generate & Customize

   Pick a hook and one of 3 scored drafts, then edit it with the live score and fill in any [placeholders].

4. 04

   Copy to LinkedIn

   Copy your finished About section and paste it directly into your LinkedIn profile.

1. 01

   Step 1: Nail the Opening Hook

   Only 2-3 lines show before the “see more” button. This is the most important part of your entire About section. If your opening doesn't grab attention, nobody clicks to read the rest. Never start with “I am a...” — it's the most generic opening possible. Instead, try: a bold result (“I've helped 200+ companies double their revenue”), a provocative question (“What if your LinkedIn profile could generate leads 24/7?”), a surprising stat, or a personal mission statement. The hook should make people think: “I need to read more.”

2. 02

   Step 2: State Your Value Proposition Clearly

   After the hook, explain exactly what you do and who you help in 2-3 sentences. Be specific. “I'm a marketing professional” says nothing. “I help B2B SaaS companies generate qualified leads through SEO-driven content marketing and marketing automation” says everything. Include your specialty, your target audience, and the method or approach you use. This is where you answer the reader's unspoken question: “What can this person do for me?”

3. 03

   Step 3: Prove It With Numbers

   Numbers are the most powerful credibility tool in your About section. Include 3-5 key achievements with metrics: “Generated $5M in pipeline,” “Grew organic traffic 400%,” “Led a team of 25 engineers,” “Launched products used by 500K+ users.” Use bullet points or short paragraphs for easy scanning. If you're a student, use: GPA, project numbers, competition results, or volunteer hours. Every claim should be backed by a number when possible.

4. 04

   Step 4: Share Your Story & Personality

   Your About section shouldn't read like a resume. Add personality. Share why you chose your career path, what drives you, or a pivotal moment that shaped your professional journey. People connect with stories, not bullet points. Write in first person (“I” not “He/She”). Use a conversational tone — imagine you're explaining what you do at a coffee meeting. A touch of authenticity makes you memorable and human.

5. 05

   Step 5: Weave In Keywords Naturally

   LinkedIn's search algorithm indexes your About section. Include 5-10 relevant keywords that recruiters and clients search for: job titles, skills, technologies, industry terms. But don't keyword-stuff — write naturally. Instead of listing “SEO, SEM, content marketing, analytics,” write “I specialize in SEO and content marketing strategies, using SEM and analytics to drive measurable growth.” Check job postings for your target role to find the most searched terms.

6. 06

   Step 6: Format for Readability

   Nobody reads a wall of text. Break your About section into short paragraphs (2-3 sentences each) with line breaks between them. Use emojis sparingly as visual bullet points. Use ALL CAPS for section headers like “WHAT I DO” or “KEY ACHIEVEMENTS” (LinkedIn doesn't support bold/italic in the About section, but all-caps headers work as visual anchors). Leave white space. The easier it is to scan, the more people will read.

7. 07

   Step 7: End With a Strong Call-to-Action

   Every About section needs a CTA. Without one, visitors read, nod, and leave. Tell them exactly what to do next: “Reach me at name@email.com,” “Book a free consultation: [link],” “DM me to discuss [topic],” or “Check my portfolio: [link].” If you're job seeking: “Open to [specific roles] in [industry]. Let's connect!” A clear CTA is the difference between a profile that gets admired and one that gets results.

8. 08

   Step 8: Review, Refine & Test

   After writing, read it out loud. Does it sound natural? Would you click “see more” if you saw the first 2 lines? Ask a trusted colleague to read it and give honest feedback. Check your LinkedIn analytics before and after updating — track profile views, search appearances, and connection request rates. If metrics improve, your new About section is working. If not, experiment with different hooks and structures.

• Leaving it completely blank

  Fix: Even a basic 3-paragraph summary is better than nothing

• Writing only 1-2 sentences

  Fix: Use at least 1,000 characters to show depth and include keywords

• Starting with 'I am a [job title]'

  Fix: Open with a hook: a result, question, or bold statement

• Writing in third person

  Fix: Use 'I' and 'my' — it's more authentic and engaging

• Wall of text with no line breaks

  Fix: Use short paragraphs and visual separators for scanability

• Listing job duties instead of achievements

  Fix: Show impact with numbers: 'Grew revenue 40%' not 'Responsible for revenue'

• No call-to-action at the end

  Fix: Always tell readers what to do next: email, DM, connect, visit link

• Buzzwords without proof

  Fix: 'Results-driven' means nothing. '$2M in new revenue' proves results

• Not including any keywords

  Fix: Weave in 5-10 terms recruiters search for in your industry

• Copying someone else's About section

  Fix: Use formulas for structure, but make the content authentically yours

• 2,600 character limit

  LinkedIn gives you 2,600 characters (about 400 words) for your About section. Most people use less than 200.

• 3x more profile views

  Profiles with complete About sections get 3 times more views than those with empty summaries.

• Top 3 searched field

  LinkedIn's search algorithm heavily indexes the About section. It's one of the top 3 fields for keyword matching.

• 2-3 lines before fold

  Only the first 2-3 lines show before 'see more.' If your hook is weak, 90% of visitors never read further.

• 50%+ leave it empty

  Over half of LinkedIn users have no About section or just 1-2 sentences. A complete one immediately sets you apart.

• 71% of recruiters read it

  71% of hiring professionals read the About section before deciding to contact a candidate.

• 2x more messages

  Profiles with About sections that include a CTA receive twice as many direct messages and connection requests.

• 30 seconds average read time

  Visitors spend about 30 seconds on your About section. Format for scanning — short paragraphs, clear structure.

• Job Seekers

  Write an About section that makes recruiters want to contact you. Show achievements, skills, and career goals.

• Students & Graduates

  Create a compelling summary even without years of experience. Focus on projects, internships, and aspirations.

• Freelancers & Consultants

  Turn your About section into a sales page. Show results, client types, and how to hire you.

• Entrepreneurs & Founders

  Tell your founding story and mission. Attract investors, partners, and customers with purpose-driven writing.

• Career Changers

  Bridge your past experience with your future direction. Show how your background is an asset, not a gap.

• Sales & BD Professionals

  Write a summary that builds trust before the first outreach. Position yourself as a trusted advisor.

• How to Write a LinkedIn About Section in 2026Complete walkthrough with templates and real examples.
• LinkedIn Summary Examples That Get ResultsBefore and after transformations with expert commentary.
• LinkedIn About Section for Job SeekersWrite a summary that makes recruiters reach out to you.
• LinkedIn Profile Optimization Complete GuideFull profile walkthrough including About section strategies.
• How to Start Your LinkedIn SummaryOpening hooks and first-line formulas that grab attention.
• LinkedIn About Section for StudentsWrite a compelling summary with limited work experience.
• LinkedIn Personal Branding StrategyBuild a consistent brand starting with your About section.
• LinkedIn Summary for Freelancers & ConsultantsTurn your About section into a client-attracting sales page.

Articles & Guides: LinkedIn About Section Best Practices

Deep-dive guides from industry experts on writing your LinkedIn About section:

• Headline GeneratorWrite a headline that pairs perfectly with your About section
• Profile AnalyzerScore your full profile and get optimization tips
• Summary GeneratorAnother approach to writing your LinkedIn summary
• Profile ChecklistInteractive checklist for a complete LinkedIn profile
• Skills AnalyzerFind the best keywords to include in your About section
• Headline OptimizerScore and improve your headline to match your About

• Hook readers in the first 2 lines

  Only 2-3 lines show before the fold. Use a bold stat, question, or result to earn the click.

• Write in first person, always

  Third person sounds like a corporate bio. First person builds connection and authenticity.

• Include 3-5 achievements with numbers

  '$5M pipeline,' '400% growth,' '50+ clients' — numbers prove your claims instantly.

• Use short paragraphs with line breaks

  Nobody reads a wall of text. 2-3 sentences per paragraph, with spaces between them.

• End with a clear call-to-action

  Email, booking link, or invitation to connect. Tell people exactly what to do next.

• Include 5-10 relevant keywords naturally

  Weave in recruiter search terms: job titles, skills, technologies, industry terms.

• Read it out loud before publishing

  If it sounds robotic or stiff out loud, rewrite it more conversationally.

• Update every 6 months minimum

  Your About section should reflect your current goals, skills, and achievements.